Injectafer

Another project in collaboration with Area 23 (NYC), where our team faced the unique challenge of developing a heart shape that seamlessly integrated into the natural environment. Achieving this level of visual harmony required meticulous planning and extensive research before we could proceed with the 3D execution.

Our creative process involved crafting a detailed CGI base that captured the essence of the setting, followed by intricate post-production work and expert use of Photoshop to bring the scene to life. The aerial perspective presented its own set of complexities, making it essential to emphasize a high degree of realism and precision. Every element was carefully refined to enhance the depth and believability of the imagery, ensuring that the campaign was both visually stunning and compelling.

The result was a set of images rich in detail and texture, embodying a seamless blend of technology and artistry that added authenticity to the campaign.

The City